From branding for dummies 2nd edition by bill chiaravalle barbara findlay schenck a brand is so much more than a pretty logo to win loyal customers you need to develop a story that represents the quality and character of your organization or product. Branding for dummies is packed with user friendly information there are a lot of tips on how to brand your company whether it is a brick and mortar company or an online business it gives you a step by step solution and includes everything you need to know to build your brand step 1 decide what youre going to brand step 2 do your . Branding for dummies 2nd edition bill chiaravalle barbara findlay schenck 2015 comments it is an excellent overview book with some sections that narrow in and focus on branding issues it is a little out of date on social media but that is to be expected in an area that changes monthly. Whether youre looking to develop a logo and tagline manage and protect your brand launch a brand marketing plan fix a broken brand make customers loyal brand champions or anything in between branding for dummies makes it fast and easy. Attract the very best talent with a compelling employer brandemployer branding for dummies is the quickview employer branding for dummies attract the very best talent with a compelling employer brandemployer branding for dummies is the clear no nonsense guide to attracting and retaining top talent written by two of the most recognized
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